WHAT IS HYGH?
HYGH connects owners of public displays with advertisers in a-peer-to-peer fashion. The platform empowers everyone to become an advertiser, regardless of advertising competence and company size.
STYLEFRAMES
Various styleframes created and developed during both the production and pre-production phases of the project.
HOLOGRAMS
Appearing of digital silhouettes was done by using animated procedural noise textures, to gradually trigger the shader consisting of a combination of emitting, transparent and metallic materials.
FUTURISTIC UI DESIGN
In the time of production of this video, HYGH user interfaces design and product itself was still in development. So for this video we created a fictional UI design, that fits overall look and fell of the film, to explain the important advantages of the platform.
MATCH CUT TECHNIQUE
Using digital camera gives you an opportunity to unleash your most ambitious and bold ideas. During this project we used match cut technique through the camera movement.
CREDITS
Client — HYGH | Creative producer — Jo Glenk | Creative direction — Stephan Hartmann, 908video | Art direction — Christoph Ott, Daniel Lepik | 3D artists — Steffen Machel, Stanislav Yakymenko | Additional animations — Stanislav Yakymenko | Music and sound design — Kai von Glasow, 908audio