HYGH — Vision movie

— PROJECT DESCRIPTION

HYGH approached 908video with the task to create a futuristic vision movie explaining their concept and business idea. Thanks to 908video I've been lucky to work on this film.

WHAT IS HYGH?

HYGH connects owners of public displays with advertisers in a-peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence and company size.

— STYLEFRAMES

Various styleframes made during production and pre-production time.

— HOLOGRAMS

Appearing of digital silhouettes was done by using animated procedural noise textures, to gradually trigger the shader consisting of a combination of emitting, transparent and metallic materials.

— FUTURISTIC UI DESIGN

In the time of production of this video, HYGH user interfaces design and product itself was still in development. So for this video we created a fictional UI design, that fits overall look and fell of the film, to explain the important advantages of the HYGH platform.

— MATCH CUT TECHNIQUE

Using digital camera gives you an opportunity to unleash your most ambitious and bold ideas. During this project we used match cut technique through the camera movement.

— CREDITS

Client — HYGH | Creative producer HYGH — Jo Glenk | Creative direction — Stephan Hartmann, 908video | Art direction — Christoph Ott, Daniel Lepik | 3D artists — Steffen Machel, Stanislav Yakymenko | Additional animations — Stanislav Yakymenko | Music and sound design — Kai von Glasow, 908audio